Welcome to RBI
Why Custom is Better
How a Custom Rod is Crafted for You
Customer Inormation Form
Cost of a Custom Rod
Ordering a Custom Rod
History of Rod Building
Continuing Education
Join RBI
RBI Member Services

How is a custom fishing rod crafted just for me?

The custom rod builder you work with will start with the information you provide on our Customer Information Form and then begin asking additional questions to help further define your fishing style and needs. The better the builder understands how you intend to use the rod, what you prefer in terms of rod performance and any special features you desire or require, the better the end product.



Rod blank and component selection may be a collaborative effort between you and the rod builder or you may prefer to let the builder select the combination that best meets your requirements. There are literally thousands of options to choose from in selecting the components for your rod. Each component contributes to the overall performance and the final appearance of your rod. Your rod builder can provide essential advice and assistance in selecting components. Your rod builder will help assure that all of the components that will become your custom rod are carefully selected and matched to create a uniquely styled rod that meets your performance needs.



Your rod builder will optimize component placement, hand fit all components, finish, fine tune and balance the rod to meet your needs and fishing style. Incorporating exotic materials in handles, reel seats or decorations; creating unique color combinations; and accommodating personalized designs or physical limitations in rod construction are all part of the service. If you have something in mind, make sure you communicate it clearly to your rod builder. You will be pleasantly surprised to see your ideas come to life in your new custom rod.

Submit our Customer Information Form and we will review our database and find custom rod builders that meet your specifications.